What We Learned Analyzing 15 Million Product Tour Interactions

Chameleon, a company that provides in-app guidance for software products, has analyzed 15 million Product Tour interactions to provide benchmarks and best practices for creating effective tours. The study reveals insights such as the average completion rate for a Product Tour being 61%, progress indicators improving tour completion rates by 12% and decreasing dismissal rates by 20%, self-serve tours seeing a 123% higher completion rate, and tours triggered by checklists being 21% more likely to be completed. The full report provides detailed information on various aspects of Product Tour design, length, context, and engagement.