Don’t Assume New Users Want to Learn How to Use Your Product

The text discusses the importance of focusing on the "why" rather than the "how" when engaging new users. It explains that user action is driven by three factors: motivation, ability, and triggers. To increase engagement, product creators should focus on a strong value proposition, an intuitive interface, and effective prompts. The text emphasizes that explaining the value of a product is more important than teaching users how to use it. It suggests incorporating elements such as videos from founders, customer testimonials, and in-app tours highlighting valuable features into onboarding processes.