COVID-19 Reveals How SaaS Products Respond in Crisis Mode

The COVID-19 outbreak has prompted many businesses to communicate more frequently with their customers, often through emails or in-app notifications. However, this can lead to a barrage of irrelevant information that may push users further away from the company and its brand. Companies should carefully consider what information is worth taking a user's attention and how important it is for them to have this information. In some cases, a simple blog post might suffice, while in others, an in-app notification or email could be more appropriate. It's crucial to handle customer communication with extra care during these uncertain times.