Why Every SaaS Company Needs Self Service + Automated Support

The text discusses the importance of self-service support and automated assistance for SaaS companies. It highlights how these tools can help reduce customer service costs, improve trial conversion rates, and enhance overall user experience. The article also provides tips on optimizing self-service support systems, such as utilizing chatbots, leveraging help centers, running intelligent product tours, and using in-product notifications. Furthermore, it emphasizes the significance of timing when providing automated support and how data-driven approaches can be used to ensure that users receive relevant information at the right time.