Modernizing Catchment Areas With Human Mobility Data

Modernizing Catchment Areas With Human Mobility Data` Using modern data streams, such as mobile phone or foot traffic data, can create customer catchments that are more specific and reflective of human behavior, rather than hypothetical assumptions based on isochrones. By cleaning and aggregating the data, businesses can model trips around their location and map the origins and destinations of those journeys, providing a clearer picture of who their target customers are. This approach can be used in conjunction with traditional isochrone maps to provide a more nuanced understanding of customer behavior and preferences, allowing businesses to make more informed decisions about marketing, investment, and other business strategies.