At Buildkite, a Writing Week was organized to address the team's desire to write blog posts but lack of time, inspired by the company's regular hack weeks. During this week, the team focused entirely on writing, resulting in everyone producing a blog post or documentation draft by the end. The initial plan included structured activities like brainstorming sessions and workshops, but flexibility became necessary as more writing time was needed, especially for editing. The Writing Week concluded successfully with completed drafts and a better understanding of the writing process, leading to improvements in writing skills and enthusiasm among the team. For future iterations, the organizer suggested more collaborative concept development and possibly pairing team members to manage the workload better. Feedback from other organizations inspired by this initiative, like The Conversation, highlighted the positive impact of dedicating focused time to writing.