How to Measure SMS Delivery

The fifth and final video in a series on message deliverability discusses how to measure and improve your SMS delivery rate. Error codes, provided via an API callback or Bandwidth Dashboard, indicate where messages were stopped and why. P2P routes only track messages to the recipient's carrier, while A2P routes provide deeper insight by tracking all the way to the phone. Message delivery receipts are also available for detailed message delivery information. By understanding how many messages were delivered, businesses can better assess their messaging ROI and make improvements to increase delivery rates.