How to automate your text messages for efficiency, engagement, and results

Text messaging has an open rate of 98% and is considered more effective than other communication channels. Automated text messages can be set up using a messaging API, which allows users to send and receive messages and files over various communication systems such as SMS and MMS. Automated text messages offer several benefits including increased efficiency, improved targeting, ensuring consistency and coordination, and enabling timely delivery of promotions, updates, reminders, and other information. They can be used for a variety of purposes such as customer service, lead follow-ups, internal communications, and patient or user onboarding. However, it is crucial to ensure compliance with relevant laws and regulations, maintain consistency with registered campaigns, and balance automation with a human touch. To start sending automated text messages, businesses need to determine their communication needs and choose the appropriate platform based on factors such as local or global reach and one-way or two-way communication requirements.