A CFO’s guide to SaaS in the time of COVID-19

The COVID-19 pandemic has forced a significant shift in strategies for many businesses, including those operating within the Software as a Service (SaaS) industry. Traditionally known for their focus on high growth and quick adoption, SaaS companies are now being advised to cut costs, slow down growth, avoid churn, and "hunker down" in order to survive the economic downturn caused by the pandemic. This involves renegotiating contracts with vendors, reinforcing customer relationships, and reintegrating new tools that provide better quality at a lower price. Crucially, compassion is identified as an unexpected key to survival during these challenging times.