Confused by 10DLC compliance? Healthy messaging doesn’t have to be complicated.

Since its introduction, A2P 10DLC has become a popular messaging channel for various organizations. However, it has faced challenges such as spam messages and text scams, leading to increased scrutiny from lawmakers and regulators. To address these issues, North American carriers created The Campaign Registry (TCR) to manage 10DLC registration and improve transparency. As deadlines for compliance approach, intermediate carriers and communication platforms will enforce regulations more strictly. Staying compliant with 10DLC requirements is crucial for businesses using this messaging channel, as it ensures message deliverability and prevents fines or additional fees. To maintain compliance, organizations should register their brand and campaigns with TCR, prevent campaign drift, monitor campaign health, and seek help when needed.