How buyer intent data can help increase sales and ROI | Algolia

Online shoppers typically spend 50% of their time seeking information from third-party intent data sources before making a purchase decision. This includes reading reviews on sites like Yelp, checking product specifications and prices on manufacturer websites, and gathering opinions from friends or colleagues. Marketers can use this buyer intent data to predict who is ready to buy and address any pain points that may be standing in the way of a purchase. Accurate analysis of buyer intent signals allows for more effective marketing campaigns, improved customer experience, and increased ROI.