How to use site search as a marketing tool | Algolia | Algolia

Many marketers underestimate the importance of site search, often not investing in optimizing its features. However, a robust search experience can significantly improve conversion rates and customer satisfaction. Site search can address various marketing challenges such as high bounce rates and difficulty in content discovery. By tailoring search results to meet business needs, implementing search merchandising, using filters and facets, and analyzing search data, marketers can leverage site search features to achieve their on-site marketing goals. Algolia provides all the necessary site search features for a rich user experience and improved website marketing.