What is content recommendation in media? | Algolia

Personalization is becoming increasingly important in marketing as technology advances drive more human experiences in the consumer web space. With a surge in digital behaviors post-pandemic, it's crucial for organizations to adapt to personalized interactions. Content recommendation is one branch of personalization, with AI-powered content recommendation engines offering personal recommendations based on product catalogs and customer data. Advanced third-party solutions enable businesses to leverage their site's data, providing personalized content or suggestions that achieve higher retention, consumption, or conversion. Personalized recommendations can be applied to various media platforms, creating relevant experiences that engage users and increase time spent on a site or app. The benefits of content recommendation in media include increased user engagement, loyalty, and revenue. However, less than a quarter of businesses have adopted such solutions, indicating a gap between consumer expectations of personalization and the user experience offered by most businesses.