Semantic search: next big thing in search tech | Algolia

Semantic search is a sophisticated AI-powered search engine technology that uses semantics to provide more accurate and personalized search results. It focuses on the meanings of search terms, drawing links between words and phrases, and interpreting digital content in a more human way. This approach differs from traditional search engines that rely strictly on keywords themselves to interpret the meaning of content. Semantic search is governed by two principles: search intent and semantic meaning. It aims to decipher natural language more accurately and contextually, leading to better user experiences and less irrelevant search results. Companies hosting online platforms should invest in semantic search technology to meet users' expectations and provide a modern search experience.