Learn how to personalize your Algolia search in Adobe Launch | Algolia

Algolia's platform can leverage insights from multiple data sources to personalize search experiences. By partnering with Adobe and using their Launch tool, businesses can capture click-through and conversion events to understand customer behavior and preferences. An Algolia Insights extension for Adobe Launch has been developed, providing two pre-packaged Algolia Insights events ('click after search' and 'convert after search'). When a user event takes place on the page, Launch sends the events and appropriate metadata back to Algolia, which uses the information to re-rank products in a way that reflects trends and personal affinities. This integration helps businesses understand customer affinities and interpret intent, ultimately improving their search experience.