Everything you need to know about mobile search in 2023 | Algolia

The smartphone market has seen significant advancements in 2023 with the release of Apple iPhone 15 and Samsung Galaxy S23, both featuring sleek designs and powerful operating systems. These devices are not just beautiful but also state-of-the-art mini computing machines with impressive functionality. Mobile devices have become our primary computer devices, generating almost 59% of global website traffic in Q2 2022. This highlights the importance for businesses to optimize their online presence and search capabilities for mobile users. Key trends include a higher percentage of paid traffic coming from mobile users, an increase in location-based searches, and more people directly contacting businesses through search results on their phones. Mobile search is often the initial method used by consumers during the purchasing cycle, making it crucial for online businesses to create a mobile-friendly user experience.