How recommendations boost basket size and loyalty | Algolia

Algolia Recommend is a tool that helps online stores suggest relevant items to customers in a non-invasive and timely manner, increasing basket sizes and customer loyalty. It works by collecting user behavior data (event-based analytics) and training models to display features such as Frequently Bought Together, Trending Items, and Those Who Bought This Also Bought. The right recommendations can lead to more upsells, cross-sells, and overall customer loyalty. Algolia Recommend is used by companies like Gymshark to boost revenue. To set it up, users need to send significant user actions (events) and enable recommendations in Algolia's Dashboard. After a short time, they can start displaying those recommendations to their users.