Site search: the secret of higher ecommerce ROI | Algolia

On-site search in ecommerce platforms has a significant impact on conversion rates, customer support, brand loyalty, and data collection. About 30% of ecommerce consumers use site searches, which can lead to twice the conversions compared to non-search users. AI-powered search takes this advantage further by using large language models (LLMs) to better understand user inputs and deliver more relevant results. This improves customer experience, reduces null searches, enriches long-tail queries, and increases precision and recall in search results. Algolia NeuralSearch is an example of an AI platform that has shown promising results in improving site search performance.