Send customer emails w/ Twilio & Algolia Recommend | Algolia

This blog demonstrates how to build a back-end service that crafts tailored recommendation emails and sends them to customers using Twilio SendGrid. The service is built in four steps, with the use of technologies such as Algolia Recommend, Express, Node.js, and Cerberus email templates. Four customer scenarios are explored, each with varying levels of personalization based on site analytics and machine learning algorithms trained by Algolia Recommend. The service is useful for e-commerce sites looking to engage customers through relevant product recommendations in emails.