Summer Deal Days: Why AI personalization is crucial

A recent survey of 1,000 U.S.-based adult consumers reveals that 26% plan to spend more on summer shopping events this year compared to last year. The top categories for shopping during these events are tech, homeware/cookware, cleaning supplies, and pet supplies. Back-to-school fashion is less popular, with only 23% of respondents planning to shop for it. However, both Millennials and Gen Z intend to cross off school supply shopping lists. The survey also found that nearly half of respondents (49%) wait for summer sales to shop for items they are already planning on buying to get a better deal or price. Despite inflation pressures, 58% of shoppers believe these sales provide the best discounts possible. Additionally, younger generations show a strong appetite for AI-driven shopping experiences, with 62% of Millennials and 57% of Gen Z interested in leveraging AI for shopping on Amazon compared to 51% of Gen X and 31% of Baby Boomers. Algolia's AI Personalization tool can help retailers deliver tailored search results and shopping experiences year-round, prioritizing consumer preferences while empowering them with control over what information is disclosed.