The changing face of digital merchandising | Algolia

The article discusses the transformational journey of digital merchandising in driving positive e-commerce experiences. It highlights that consumers have started to return to physical stores while still expecting outstanding online shopping experiences, leading to a complex equation for retailers. The role of digital merchandisers has evolved from content webmasters to multi-channel product discovery strategists. A survey by Algolia reveals the top seven tasks for digital merchandisers and their challenges. Automation and manual work are two major categories in merchandising workflows, with an ideal split of 70% automation and 30% manual. The article emphasizes that a blend of art and science is crucial to digital merchandising success, with data-driven strategies playing a significant role. Algolia believes that smart merchandising capabilities can help build fast, relevant, scalable, and high conversion experiences.