Retailers - are you ready to up your game on sports fashion?

A survey of 1000 US consumers reveals that major international sporting events significantly influence their shopping behavior. Around 38% buy merchandise to show support for their country or favorite team/athlete, and 40% have been influenced by the excitement around this year's major sporting events to purchase products like sporting goods and athletic attire. The top online destinations for sports-related merchandise are Amazon, eBay, and Walmart, but Etsy and Instagram also emerge as popular choices. Retailers need to offer relevant, personalized merchandise to cater to sports fans' preferences. Additionally, 42% of consumers say they are more likely to purchase a product from a brand endorsed by a top athlete representing their country in an international sporting event.