Merchandising in the AI era

Incorporating AI into merchandising can significantly improve results for businesses, as it uses data to make decisions quickly and personalize product displays for each visitor. However, AI still requires a human touch to create empathetic and aesthetically pleasing shopping experiences. With the right setup, AI can analyze real-time data to boost conversion probabilities for each interaction. The more data available, the better the performance of AI in merchandising. AI tools can adapt strategies in real-time based on variables such as buyer behavior, stock, and pricing. Merchandisers will rely less on rules and focus more on defining strategic goals, while AI handles mechanical tasks. By leveraging an AI-powered tech stack and data-driven strategy, merchandisers can create unique customer journeys across various channels.