How to use personalization and recommendations to improve conversions

Personalization and recommendations are two AI-driven features that enhance the customer experience in ecommerce businesses. Both rely on gathering and analyzing data from customers' website engagement, purchase history, and social media interactions to offer tailored experiences and suggestions. By combining these strategies, online retailers can create shopping journeys that make people feel at home and more likely to buy. Effective personalization strategies require continuous optimization through A/B testing and refining user profiles over time. Algolia's AI Search experience enhancements and AI Recommendations work together to improve the customer experience in ecommerce stores, ultimately boosting conversions.