Eight innovative ways to increase online pharmacy sales using search

Pharmacy sales are on the rise in both developed and developing countries, with a surge in online demand for over-the-counter medicine and wellness products due to the COVID-19 pandemic. As digital advertising remains heavily regulated, providing an excellent user experience on pharmacies' digital properties is crucial for converting and retaining customers. Advanced site search can double conversion rates, making it essential for ecommerce pharmacy platforms where users often know what they want. Key components of a successful search functionality include autocomplete or query suggestions, allowing searches based on symptoms or active ingredients, microcopy to improve usability, typo tolerance, packaging options, federated search, and promoting discounted products and sponsored spots. Collaborating with a search-as-a-service partner can help optimize the online pharmacy search experience for users.