40+ stats on e-commerce search and KPIs

Site search plays a crucial role in e-commerce, with 87% of shoppers beginning their product searches online. Searchers are 2.4 times more likely to buy and spend 2.6x more across mobile and desktop compared to those who don't use search. Up to 30% of e-commerce visitors use internal site search, and site searchers are 2-3x more likely to convert. Personalization, relevance, and filtering/faceting are top features with the biggest benefits for businesses. Despite the potential conversion benefits, only 15% of companies have resources dedicated to optimizing site search, and only 7% report learning from site search data and using that data in other areas of their business.