Digital transformation: B2B merchandising & AI | Algolia

In the context of B2B digitalization, optimizing merchandising through AI automation is crucial for businesses to effectively present their product catalogs and apply business logic to search result pages, category pages, filtering facets, or product carousels. This allows B2B companies to have full control over how they promote their offerings and highlight products. Automation can enhance merchandising efforts by offering AI-generated recommendations, dynamic re-ranking of search results, and suggesting synonyms based on user searches. By leveraging AI and machine learning tools, businesses can free up time for human talent to focus on custom aspects of the ecommerce process while gaining valuable insights to support decision-making. Examples from B2B retailers demonstrate efficient ways to configure and execute robust merchandising strategies using AI and ML tools.