Gymshark goes MACH: Case for search & navigation | Algolia

Gymshark, a UK-based fitness fashion brand founded in 2012, has experienced significant growth and crossed the $500 million revenue mark in 2020. The company's adoption of MACH architecture, which stands for Microservices-based, API-first, Cloud-native SaaS, and Headless, has played a crucial role in its success. By implementing this technology stack, Gymshark was able to improve its search and navigation experience, leading to increased revenue and customer satisfaction. The company's future plans include testing KPI-driven merchandising algorithms, applying machine learning reranking to collection pages, and launching a mobile app with enhanced capabilities.