What is generative AI and how does it work? | Algolia

Generative Artificial Intelligence (AI) is a transformative technology that mimics human creativity to generate high-quality content such as text, images, answers to questions, videos, songs, report summaries, diagrams, poems, marketing copy, webinars, essays, and computer code. It has been around for years but gained significant traction with advances in deep learning. Generative AI models are built using deep learning algorithms that enable them to produce output similar to the training data. The technology is being utilized across various sectors, including healthcare, finance, e-commerce, and customer support. However, it faces challenges such as inaccuracy, bias, copyright infringement, and potential misuse for creating deepfakes. Despite these issues, generative AI is expected to make significant inroads in multiple domains, with experts predicting a substantial growth in the market by 2032.