Improving the customer ecommerce experience with AI

The B2C Ecommerce Site Search Trends Report for 2024 highlights the importance of AI-powered search in providing accurate and personalized user experiences at lightning speed. Over 64% of ITDMs and BDMs recognize the value of using AI to shape their search strategy, with over 60% expressing satisfaction with the outcomes achieved through AI-powered search and discovery technology. The pros and cons of building vs. buying an off-the-shelf AI-powered search solution are driving companies towards more dynamic and cost-effective intermediary solutions like customizable API technology. Algolia's AI Search, a 2024 Gartner Magic Quadrant Leader for Search and Product Discovery, offers powerful merchandising and personalization tools, as well as lightning-fast and accurate retrieval capabilities to enhance the user experience in B2C ecommerce.