Boost ads on media platforms with content discovery AI | Algolia | Algolia

This article discusses a creative solution for media and video streaming companies to optimize content discovery using AI and machine learning capabilities, aiming to maximize promotional content engagement and ad revenues. The strategy involves integrating top-performing content into search results and category pages, with separate indices for promoted and regular content. Algolia's content discovery tools are recommended for this purpose. Steps include data indexing, configuring relevance strategies, building frontends, implementing Insights API, enabling AI re-ranking, defining the balance between AI re-ranking and Personalization, and testing the strategy. This approach has been successfully implemented by several Algolia customers in the media industry to increase engagement and income from promotional content on their sites.