How We Iterated on 10 Ideas in a Month

The authors share their journey of iterating and sorting through 10 ideas for a new startup within the first month of working together. They emphasize the importance of focusing on the problem being solved rather than the solution, and suggest a two-day process to help determine whether an idea is good or bad with as much objectivity as possible. The process involves listing known unknowns and verifying them through interactions with knowledgeable people. Out of their initial ideas, 40% were filtered out after the first day, and another 50% were winnowed out after the second day.