How We Chose Our Logo and Mascot

The company underwent a 5-week process to develop its new logo and mascot, Octavia. They went through 7 iterations with over 20 models for the logo and only one iteration but still with 20 models for the mascot. The values they aimed to convey in their brand were adaptability, connectivity, and friendliness. These led them to choose an octopus as their mascot due to its adaptability and connectivity attributes. They also wanted a logo that represented movement and velocity. After receiving feedback from the community, they chose a more abstract approach for the logo design. The company worked with talented designers Daniel from Kreatank and Laurel Duermael to finalize their logo and mascot designs. Octavia's name was chosen after gathering suggestions from the community and considering various factors such as friendliness, memorability, and humanization.