How Live Shopping Can Unlock New Revenue Streams for eCommerce

In 2023, eCommerce businesses are focusing on increasing revenue by adapting to changing consumer trends and demands. With Gen Z and millennials valuing convenience, personalization, and social conscience in their shopping experience, live shopping has emerged as a potential game-changer for online retailers. By incorporating real-time video, chat, and bi-directional interaction into the online shopping process, eCommerce businesses can enhance customer engagement, create a sense of urgency, cross-sell and upsell products, build trust and community, and gain valuable data insights. The success of live shopping in China has led to significant growth in related eCommerce sales, and social media platforms are attempting to capitalize on this trend with varying degrees of success. By adding social features to their own apps and sites, eCommerce brands can create a seamless user journey that caters to the preferences of younger generations and drives incremental sales. Agora's Real-Time Engagement Platform offers solutions for building branded live shopping experiences that can help businesses unlock new revenue streams and grow their customer base.