Real-time fast data queries for optimization at scale

Modern marketing and advertising professionals face challenges in keeping up with increasing consumer demands for personalized experiences. To meet this demand, advertisers need to develop and scale an ad tech stack capable of storing terabytes of data about millions of individuals while enabling real-time queries and actions on these profiles. Zeta's omnichannel marketing platform utilizes Aerospike's Real-time Data Platform and Amazon Web Services (AWS) to curate real-time, individualized digital experiences. The ad tech ecosystem is in flux due to recent changes such as GDPR, CCPA, and cookie deprecation, requiring companies to reconsider their targeting strategies and scale them accordingly. Zeta uses Aerospike for flexibility and AWS for scalability. Critical requirements include uptime, scale, handling spiky traffic patterns, and architecting for change. The partnership between Aerospike and AWS enables customers to facilitate massive scale in the ad tech industry. Experimentation with new features is key to improving platform performance and efficiency.