Achieving the perfect golden record with graph data

The AdTech industry is facing challenges due to the deprecation of third-party cookies by major browser providers, leading to an increasing focus on creating a comprehensive "golden record" for entity resolution. This involves unifying and resolving inconsistencies in data from various sources to create a more accurate and nuanced profile of entities such as users, customers, products, or websites. Effective entity resolution is crucial for ad targeting and personalization, allowing advertisers to create precise audience segments and improve campaign performance. AdTech companies are looking towards solutions like AWS Entity Resolution and Aerospike Graph to address these challenges in a cookie-less world.