Customer 360 is not a Luxury, but a Necessity for Survival

Customer 360 is an essential tool for businesses seeking to understand customer behavior and preferences in order to provide personalized interactions. It involves synthesizing data from various sources to create a comprehensive view of the customer, including activity, intent, satisfaction, influence, preferences, and context. Businesses must invest in digital platforms that enable real-time unified profiles with actionable intelligence to stay competitive. The ability to deliver contextually relevant experiences is crucial for survival in today's market, as customers increasingly demand personalized interactions.