Why gamers abandon games – and creating the best online gaming experience

The global gaming market is worth over $300 billion, making it highly competitive. To succeed in this market, game publishers must ensure that their games provide fast, reliable, and scalable technology to create the best online gaming experience. Poor performance can lead to player frustration, brand damage, and lost revenue opportunities. Key elements for providing a high-quality gaming experience include speed, personalization, scalability, fraud prevention, and AI/ML systems. By focusing on these aspects, game developers can increase customer satisfaction, brand loyalty, and improve revenues.