The article discusses six main UX expectations affecting consumer choices in bet-waging platforms, focusing on engineering and infrastructure to prevent customer churn. These expectations include speed, live synchronization, constant connectivity, 0% downtime (100% uptime), consistent message ordering, and data integrity independent of traffic. The article highlights the importance of efficient technologies delivering a seamless experience for mobile users following live sports and betting on games. It emphasizes that minimizing latency, ensuring synchronization across screens, maintaining constant connectivity, providing 100% uptime, delivering consistent message ordering, and preserving data integrity are crucial to customer satisfaction and retention in the sports-data industry.