Subscription services and business models are on the rise, with companies like Spotify, Netflix, Dollar Shave Club, and Amazon's Prime membership adopting this approach. Even relatively low-consideration items can work within a subscription offering. SaaS businesses are arguably the masters of subscription-based propositions and models, focusing on delivering great products/services with excellent customer support. By thinking like SaaS businesses, companies can improve their focus on product and service quality, loyalty and value, operational rhythm, and global competitiveness. Adopting a subscription model can lead to increased business value for both customers and shareholders.