The Pros and Cons of using Medium for Marketing

Medium is a publishing platform founded in 2012 by Ev Williams, who also co-founded Twitter and Blogger. It focuses on simplicity and web publishing with a strong social element. Medium allows users to publish content on custom domains or subdomains, brand their publications visually, and directly link to external sites. The platform supports search engine optimization (SEO) by allowing direct links and benefiting from its domain authority. Medium also has a large and growing audience, with many businesses abandoning their own blogs in favor of publishing on Medium for increased traffic and reach. However, it lacks detailed analytics and marketing insights compared to other platforms like Google Analytics. Overall, Medium can be an effective platform for brand representation, SEO, and audience reach but may require additional efforts for engagement and conversion tracking.