How to increase loyalty and maintain fan engagement through realtime experiences

Realtime engagement is crucial for capturing user sentiment and excitement during live events, as fans want to interact with content instantly. Delays can lead to frustration and missed opportunities for brands to connect with fans. Interactive experiences like polls, quizzes, prediction games, and live chats are driving engagement, while loyalty and rewards programs incentivize users to take desired actions and personalize the experience. The right realtime infrastructure is key to handling growing concurrent viewerships, as seen in events like the FIFA World Cup. Data-driven personalization allows for hyper-personalization of content, promotions, and merchandise recommendations based on user data. AI and Machine Learning tools are transforming fan engagement by automating content creation, personalizing experiences, and helping segment users for targeted promotions.