Revolutionizing fan engagement with realtime technology

In a recent podcast interview between Ably CEO, Matthew O'Riordan, and sports media veteran Carlo De Marchis, the evolution of realtime applications in fan engagement was discussed. The conversation highlighted how changing expectations of fans, particularly younger generations, are shaping this future. Key takeaways include: 1) Fans now demand interactive and social viewing experiences; 2) As user volumes grow, managing data becomes a significant challenge; 3) Reliability is crucial for fan engagement; 4) Realtime technology allows brands to focus on creating compelling fan experiences; and 5) AI will play a pivotal role in the future of fan engagement by delivering personalized content.