Clickbait was once the goal of content marketing, but it has evolved into a focus on creating high-value content that builds relationships with customers and encourages loyalty. However, search engines and social media platforms prioritize content that keeps users on their platforms, making it harder to reach audiences through traditional means. As a result, content creators are shifting towards zero-click and no-click content, which provides valuable information without requiring a click or action from the user. This type of content can help brands build authority and credibility, increase awareness, and earn goodwill by carving out space for their content in a crowded digital landscape. By offering useful and relevant content, brands can establish themselves as trusted sources and potentially earn the trust and engagement of their target audience over time.