Zendesk is better positioned for customer support than Intercom, with a slight edge in ticketing functionality. However, Intercom offers more automation features, advanced chatbot capabilities, and wider sales and marketing features. Both platforms are high-end products with great UX, solid customer support, and moderate pricing. Zendesk excels at ticketing, while Intercom has more automation features and is better suited for managing customer relationships. Ultimately, the choice between Zendesk and Intercom depends on your specific business needs and priorities.