The growing popularity of automation in the workplace has led to a need for integrations that enable seamless connections between different software tools. Embedding Zapier's integration into a product's UI can provide an added value to customers, allowing them to discover and build automated workflows that grow their business. To achieve this, Zapier offers various embedding tools, including Zap templates, which are ready-made workflows with pre-selected apps and core fields, and the Zap Template Element Generator, which allows users to easily surface these templates in their product's UI. Additionally, Zapier's Partner API provides flexible styling options and enables users to create an embedded editor for seamless automation experiences, allowing customers to build and manage Zaps directly within the product. By embedding Zapier into a product, businesses can reduce churn and accelerate growth while providing a better user experience.