As marketing automation tools, businesses rely on their customers to discover integrations that keep their efforts up-to-date without hours of admin getting in the way. This is where an app directory comes in, which can be expanded with Zapier integrations to help users discover supported integrations. By tapping into Zapier's Partner API, partners can power their app directories with visible Zapier integrations, showcasing individual apps and demonstrating support for business stacks. This can lead to prospects discovering the integration game, displaying a native-like UI, automating asset management, future-proofing the directory, and more. Marketing automation partners like Keap, Customer.io, and ActiveCampaign are already using Zapier's Partner API to supercharge their app directories and empower their customers, providing a unified experience and reducing churn and growth acceleration as an automation tool on Zapier.