While SaaS customers use multiple apps to manage their business, CRM apps should focus on what they do best and provide a visible way for users to discover automated workflows through the app directory. By expanding the CRM's marketplace with Zapier integrations, you can help users discover connections that will keep their CRM up to date without hours of admin getting in the way. The Partner API allows partners to tap into Zapier's suite of free embedding tools to power their app directory with visible Zapier integrations, supercharging their app directory and empowering customers. With the Partner API, you can display prospects your integration game, automatically manage assets, future-proof your directory, and more.