The Zapier Blog is a publication about productivity, apps, automation, and business growth, aiming to help businesses work efficiently. The blog targets individuals using software at work, including new solopreneurs, marketers, and IT operations managers. Guest posts can cover various topics such as process tips for specific roles, working efficiency, small business success stories, automation inspiration, or whatever the contributor is excited about. The blog has a large audience of over two million monthly page views and offers opportunities to promote one's company through its publication. Successful guest contributors have first-hand experience with the topic, can write in a unique human voice, and connect personal experiences with actionable advice, while ensuring original content without AI-generated writing.