At Zapier, they aim to make automation more accessible through their AI-powered tools, such as chatbots, assistants, and workflow automation software. These tools can help businesses automate tasks, improve customer support, and streamline internal processes. The company offers a range of AI products, including Chatbots that interact with customers, Central which helps teams tackle internal tasks at scale, and Zaps that integrate with AI apps to create customized workflows. Additionally, Zapier provides AI-powered tools like Canvas for visualizing business-critical processes and Copilot, an assistant that helps build individual Zaps quickly and easily. By leveraging these AI products, businesses can automate simple and complex workflows, free up their team's time, and focus on more strategic problems.